Product changes that announce themselves
Every new product, price change or discontinued item in the product sheet is posted to the sales team on Telegram, automatically.
To be added
- Timeline
- Apr – May 2026
- Result
- Less time spent on product-update communication
- Tools
- Google SheetsGoogle Apps ScriptTelegram Bot API
What was slowing things down
The product team keeps its catalogue in a shared Google Sheet: new products, price updates and discontinued items. Every time something changed, someone had to write it up and tell the sales team in Telegram by hand.
That meant repeated messages, updates that arrived late or not at all, and sales quoting outdated prices.
What was built
An Apps Script automation watches the product sheet. When the product team adds, reprices or discontinues an item, a clear notification is posted straight into the sales team's Telegram group.
The product team just updates the sheet as usual. The announcement takes care of itself, so both teams spend less time on back-and-forth and sales always works from current information.
The system, step by step
- 01
Sheet updated
New product, price change or discontinued item
- 02
Change detected
Apps Script picks up what changed
- 03
Message prepared
A clear summary of the change
- 04
Sales notified
Posted to the team's Telegram group
Tell me what eats your week.
One message is enough. I'll reply with how it could be automated.